Google Analytics 4 is Replacing Universal Analytics
Released in October 2020, Google Analytics 4 is a next generation tracking tool. With the help of Google Analytics 4, you can easily track how users interact with your website across multiple platforms and devices. Since its launch, many people integrate GA4 and use it as an effective measurement tool, however, Google Analytics gave this option either to integrate the new GA4 or continue with the Universal Analytics, whatever you like.