Social media is one of the most effective ways to promote your brand, services, products and lead generation nowadays. People spend 2-3 hours per day on Facebook and Instagram on an average and therefore, it is one of the effective ways to grab your audience’s attention. However, you have to make ensure your message is sent to the right people and at the right time for best results. Therefore, there are some points which you have to take care of while creating your Ad campaigns; objective, budget, audience, ad platforms, ads and primary and heading text. If you are not concentrating on these steps, your campaign will not give you the best results.

Objective: First and the foremost step is to decide the objective of your Ad campaign. You want to just reach people to make them aware about your brand, want to generate leads, want to increase your website’s traffic, want to promote your Facebook page or there are many other objectives to choose from.

Budget: Budget is one of the important steps. You have to choose the amount you want to spend either on the daily basis or as a lifetime budget. Also, you have to choose the dates from which you want to start and end up your Ad campaign.

Audience: This is an important step. If you are not targeting the right audience, your campaign will not perform well. Set the location, age group, gender, audience based on their interest, demographics and behaviour. Sending your Ad to right audience will make a huge difference in the performance of your Ad campaign.

Ad Platforms: The next step is to choose the right Ad platforms. Out of Facebook feeds, marketplace, stories, reels, search results, in-articles, apps, Insta feeds, Insta stories, Insta shop and reels, you have to choose the right platforms for your Ad campaign.

Ad Creative: Show the creativity in your Ads and make the most informative yet attractive Ads for your Audience. Attractive ads can easily grab the attention and help in better performance of the Ad campaign. Ad your phone number, email address and website address in your Ad creatives.

Primary Text: Make an eye-catching primary text to grab the attention of your audience. Make it more informative. Add your website address, phone number and email ID at this level so people can contact you easily.

Heading Text and Description: Attractive heading and informative descriptions can help people to understand your services or products in a better way. Therefore, create them wisely.

Publication: Last but not the least, publish your Ad campaign. Don’t make any changes in your campaign while it is “in review”. Once it is Active, you can make changes in the Budget, Audience, Creative etc.

Social Media Marketing is not an easy task. However, if you take care of the above mentioned points, you can create a successful Ad campaign. 

Digital Netsol is one of the leading social media marketing companies providing effective social media marketing services in India and across the globe. We have a team of specialized people who takes care of your Ad campaign at each and every level. Contact us today!